Who We Are

The Strategist. The Designer. The Catalyst.

5th Floor Media is two partners with complementary skills, a shared obsession with results, and a combined 20+ years of experience building brands and driving growth for companies that take their marketing seriously.

Where Strategy Meets Bold Creative

We're a focused team of marketing specialists who build campaigns that move real needles for real businesses. Aviation, homebuilding, property management — industries where stakes are high and generic marketing falls flat.

From brand identity to paid media to full campaign execution, every piece of work we produce is built with purpose, tested against data, and refined until it performs.

Statergy and Creative - 5th Floor Media

Built on the Belief That Marketing Should Do More

5th Floor Media was founded on a simple conviction: most marketing agencies are too generic to be truly effective. They apply the same strategies, the same templates, and the same thinking across every client — regardless of industry, audience, or goal.

We built something different. A focused team with real expertise in specific industries — aviation, homebuilding, property management — that knows the market dynamics, understands the buyer psychology, and can execute campaigns that speak directly to the people who matter most to our clients.

We're small by design. Every client works directly with the people doing the work — not an account manager who passes briefs down a hallway. That proximity translates into faster decisions, better creative, and marketing that actually fits the business it's built for.

🚀

Where Great Work Gets Done

We're a lean, focused team — built for depth over breadth. Every client works directly with the people doing the strategy and the creative. No layers. No handoffs. Just two specialists who are fully invested in your outcome.

Our setup is intentional: small enough to move fast, experienced enough to think big, and structured to keep quality high across every engagement.

Team Working on Marketing Campaigns - 5th Floor Media

Where the Work Happens

Team Work - 5th Floor Media

The 5th Floor Media team — where strategy, creative, and execution come together.

The People Behind The Work

Two partners. Complementary expertise. One shared standard: everything we ship has to be excellent.

Matt Stringham - The Strategist
Cindy Johnson - The Designer

Strategy First. Always.

We run every engagement through the same four-phase process — because we've learned that skipping any phase costs twice as much downstream.

The Explorer Trading Card Design by 5th Floor Media
The Strategist Trading Card Design by 5th Floor Media
The Creator Trading Card Design by 5th Floor Media
The Optimizer Trading Card Design by 5th Floor Media

The Standards We Hold Ourselves To

📊 Data Before Opinions

We make decisions based on what the data tells us — not what we feel like doing. Intuition matters, but it doesn't override evidence. Every recommendation we make has support behind it.

🎯 Focus Over Breadth

We work in the industries we know deeply — not everything for everyone. That focus means you get a team that understands your market, your buyer, and your competitive landscape without a lengthy learning curve.

⚡ Speed With Standards

Fast isn't valuable if the work is sloppy. We move quickly and hold quality high — because our clients operate in industries where timing matters and first impressions last.

💬 Radical Transparency

We tell clients what's working and what isn't — even when it's uncomfortable. Trust is built on honesty, and we'd rather have a hard conversation than let a problem compound.

🤝 Partnership Mentality

We don't act like vendors. We act like partners — deeply invested in our clients' outcomes, willing to go beyond the scope when it matters, and always thinking about the bigger picture.

🏆 Results, Not Activity

Busy doesn't mean effective. We focus on outcomes — not the number of posts, reports, or meetings. At the end of the day, we're measured by whether the business grew.

20+
Years Combined Experience
50+
Brands Served
3
Core Industries
2
Founders. No Layers.

Let's Work Together

If you're building something worth marketing — and you want a partner who takes it as seriously as you do — we'd love to have a conversation.