Property Management Marketing — 5th Floor Media | Lease-Up Campaigns That Fill Units

Property Management Expertise

Marketing Designed to Drive Occupancy

Property management marketing isn't about pretty pictures of amenities — it's about putting your listing in front of the right renter at the right moment. Someone who can qualify, who fits your community profile, and who's actively searching for exactly what you offer.

5th Floor Media builds lease-up campaigns that prioritize one thing above all: applications. We define your ideal renter, build audiences that match, and create ads and landing pages that convert interest into action — fast.

Let's Talk Strategy →

Our Property Management Playbook

Campaigns Built to Reduce Vacancy

Whether you're launching a new property or stabilizing an existing one, we have a proven approach that delivers consistent results.

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Facebook & Instagram Campaigns

Hyper-targeted paid social campaigns reaching renters by location, income, life stage, and intent signals. We build lookalike audiences from your best residents to find more like them.
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Google Search & Display

Capture high-intent renters actively searching for apartments in your area. We optimize for the keywords that matter — and the bids that make economic sense for your property.
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Lease-Up Strategy & Timeline Planning
New construction or repositioned properties need a phased marketing approach. We build lease-up campaigns with clear milestones from pre-leasing through stabilization.
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Conversion-Optimized Landing Pages

Custom property landing pages that capture leads, schedule tours, and drive applications — designed to minimize friction between a click and a completed form.
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Property Creative & Photography Direction

We guide and produce the visual assets your campaigns need — from ad creative and social graphics to virtual tour integration and unit highlight content.
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Portfolio-Level Reporting

Manage marketing performance across multiple properties from a single dashboard. We deliver clear reporting on leads, applications, and cost per lease for every asset in your portfolio.

Why Digital Outperforms Traditional

Better ROI. Faster Results.

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Precision Over Volume

Unlike listings platforms, Facebook and Google let you reach specific renters — by zip code, income bracket, household size, and life-stage triggers. You pay for qualified eyeballs, not just any eyeballs.

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Speed to Occupancy

Paid campaigns can be live in days. When you have a vacancy problem, you need a solution that moves at the speed of your business — not the speed of a print cycle.

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Measurable, Scalable Results

Every click, lead, and application is tracked. We know exactly what's working and can scale it — or cut what isn't. No guessing, no waste.

Property Management Creative

Ad Creative That Fills Units

Cobblestone — $500 Off Move-In Special

VIA — Pet Friendly Campaign

VIA — First & Last Month Free

Oasis Palms — St. George

Mont44 — ABQ, NM

Property Management · Paid Social · Lease-Up

8 New Leases. 1,833 FB Sessions. One Month.

Mont 44 Apartments in Albuquerque ran a targeted Facebook campaign offering "First & Last Month Free." The result: 8 new leases signed in March, 308 application clicks, and 1,833 UTM-tracked sessions from Facebook ads alone.

1,833 FB Ad Sessions

📋308 Application Clicks

🔑8 New Leases Signed

📈98% Occupancy

Lease-Up Campaigns That Fill Units.

Marketing Designed to Drive Occupancy

Campaigns Built to Reduce Vacancy

Facebook & Instagram Campaigns

Google Search & Display

Lease-Up Strategy & Timeline Planning
New construction or repositioned properties need a phased marketing approach. We build lease-up campaigns with clear milestones from pre-leasing through stabilization.

Conversion-Optimized Landing Pages

Property Creative & Photography Direction

Portfolio-Level Reporting